Carl Cox has been named the "greatest DJ in the world." Under most circumstances this title would reflect supreme mixmaster status, which Carl has undoubtedly earned on an international level. However, Carl's multi-faceted career takes the role of DJ to an unprecedented level.
As head and entrepreneur of Worldwide Ultimatum Records and Ultimate Music Management, mastermind of the F.A.C.T. dance compilations and architect of the upcoming "Phuture 2000," which is a sheer novelty in originally inspired music, Carl Cox has successfully shaken up all previous notions of what the role of 'DJ' encompasses.
Carl Cox' story begins in Manchester, England where his family came from their native Barbados and where Carl was born. Like many born as the first generation outside their familial roots, Carl adheres not to his parents' birthplace, but more to the environment in which he was raised. The South of London was where Carl and his family settled. He spent most of his formative years surrounded by a warm environment in which his parents enjoyed throwing parties in their home for friends and family on a regular basis. It was in this social circle that Carl Cox learned to please the crowds of people and sired an intimacy with guests through the medium of sound. As Carl grew older he became a 'mobile DJ', hired to play at weddings and other events. He attributes his open-minded music policy to these modest beginnings which gave him his first experience of discovering what a crowd wants and how to deliver it with his own style.
The sounds of the 1960's brought Carl up into a free-spirited and non-discriminating pool of Jazz, Funk and Soul. Long before Jungle, Electronica or Dance was even a glimmer off the surface of his very first single (the Diana Ross classic "Love Hangover"), little Carl Cox fell in love with the sensuality of his maiden 45. However, one single was not long enough for Carl who longed for the sustained satisfaction of continuous sound, the seed of technically mastered continuity. It was this longing that was planted in his pulse.
The stylings of Jazz legend Maceo Parker further roused Carl's appreciation of the all night jam and the art of improvisation. The advent of soul giant James Brown on the scene inspired Carl's fascination with layers of harmony and endless beats to mature into a conscious discovery of soul within himself and the music. From this moment on, Carl threw his heart and ducats into what would be a lifetime investment. By the time he was 15 Carl's childhood practice of innocently entertaining at family parties naturally adapted into larger occasions for the community at large. With each and every party came requests for more, building up his reputation. Carl became so submerged in music that all his memories of time and place were built up through layers of sound. His childhood toying with 45's developed into a way of life and a medium of expression. Carl's musical abilities rapidly matured beyond his years matched by the speed at which his stories in sound began to resonate beyond the capacity of the standard turntable set. His technical mastering and ever-growing fan base motivated him to ascend to an unprecedented plateau of invention. By the late 70's when Hip-Hop and Technics (a force yet unrealized in the genre of Electronica), moved into the mix. The sound launched him into an unparalleled dimension of distinction. But the more widespread the Carl Cox name became, the more careful he was to elude definition by status or label.
The growth of the industry spawned numerous subgenres of Techno--Dance, Garage, Acid House. Carl was all of these combined and more. Despite his grandiose titles and rave results, Carl Cox has always remained the antithesis of the typically egotistical DJ. He actively maintains a connection with the dancers on the floor, never isolating himself from his audience. Whether at the recurrent weekly space at the Velvet Underground in London or a more exotic locale, Carl speaks the universal vernacular of sound. The crowd is his support and sounding board. He has learned to sense the distinct character of each club's crowd and introduce himself to them. Known for his genuine warmth and ready smile, Carl clearly derives great pleasure from using new material to entertain each different group of faces. Channeled through three turntables, his DJing reflects his open mindedness and the experiences that his world travels bring. Ambient but Jungle, techno yet trance, Carl Cox can take any given crowd on a shared journey into sound with no limits. It was just outside London back in 1988 at the Sunrise Rave when the dance community got its first real taste of the charisma and power of Carl Cox. Playing at 10:30 am, after 12 hours of reveling, Carl managed to coax 15,000 weary ravers back onto their feet to party anew. Since that day he admits that his phone "hasn't stopped ringing." Forever augmenting his repertoire through travel, Carl Cox has effectively woven together the world communities of rave.
Carl describes his music as a means by which people can be brought together from different places yet share a positive and common adventure. His international popularity is a testament to this. Carl's hectic DJing schedule has seen him perform across the world having traveled to Israel, Australia, South Africa and Japan. In July of last year, Carl played to about one million people at the most revered of all rave culture events, the legendary Love Parade in Berlin. Also in July of 1998, he gave his debut DJ performance at New York's Twilo club and drew the largest crowd that club has ever seen. The American Dance scene was slow to catch on to Carl's influence, but this phenomenal debut broke the ice not only for him, but for other DJs as well. Since then, Carl's residency at Twilo has been extended throughout 1999 consolidating his impact on the scene.
Carl's live performances have translated into hard record company currency with unprecedented success. F.A.C.T. and F.A.C.T. 2 were compilations put together by Carl that sonically blew away other dance mixes. Sales went to the top of the charts in the UK. He followed up the F.A.C.T. series with At The End Of Cliché; emerging as the final definitive testimony to all of Carl's great experiments in independent ideas and sound. Marrying old school legends to the one that has been made of him, Carl has arrived at a symbiotic relationship with the culture he has successfully inspired. Phuture 2000 is a consolidation of his varied experiences and sound intensification that no one has yet to realize until June 1999. The present state of music can be found in Carl Cox' Phuture 2000.
Carl Cox has an outlook of extreme hope and excitement inspired by and expressed through the rainbow of sound. He has a genuine love for the occupation of DJing that he has elevated into an art form and will continue to spin for as long as his enthusiasm dictates. Running a current of energy through the ears and hearts of those who hear him spin, Carl is welcomed into the community of dancers who cherish him. On a musical, personal and spiritual level, Carl Cox has reached a series of unique triumphs never before linked to the role of DJ and it is through these channels that he has earned the distinction as one of the best entertainers in the world.