Project Ethos Brings Finale Event To Scottsdale
New Restaurant / Ultra Lounge The Mint & Extraordinary Talent Set the Stage
For the Final Show of 2011
Scottsdale, AZ– A tour of eight shows in eight months ends at The Mint Restaurant and Ultra Lounge 7373 E. Camelback Road Scottsdale, AZ 85251 on Friday, November 11th, 2011 at 8pm. The new venue will house their first ever trifecta of fashion music and art under one roof by Project Ethos for an exceptional night of local artistry in partnership with Steve LeVine Entertainment & Public Relations (SLE). Official Media Sponsors So Scottsdale! and Scottsdale Health Magazine of Richman Media Group lend their support, as well as sponsor vitaminwater zero™ and charitable partner Mothers Against Drunk Driving (MADD) in collaboration with Designated Drivers 24/7 (DD24/7).
Surrounded by the open floor plan and sleek design of the brand new ultra lounge,event-goers will listen to the sounds of DJ 40 Ford and DJ Design. Electro-Pop Senesation Anjulie will keep the party going with her performance following the fashion show to signal the start of the after party.
The 10pm runway show will become the centerpiece of the evening with anticipation growing for the models, all with hair and make-up provided by Salon Tru to take to the runway. In addition to featuring sponsors and designers Cardiwrap by Kymaro and Frederick’s of Hollywood Swim, four local designers will compete in a unique opportunity to display their talent to the industry including buyers, media and the public. They include Brianne Bridge (Bri Bridge), Amelia Walsh (Amelia Walsh), Monique Martinez-Sandoval (Ouma Clothing) and Latonya Adkins (Hour Glass Apparel).
The hopeful four each stand a chance to win a prize pack of their choice worth $3,000 in the vitaminwater zero™ sponsored “Flavor Fashionista Challenge.”Eager creative talents are given a $200 budget to produce a garment inspired bya particular flavor of vitaminwaterzero™ which will then be premiered within the runway show. The winner of the challenge is determined through a live text-to-vote which provides an amazing interactive element for all who attend.
An art gallery will run all evening utilizing the half indoor, half outdoor space that will display a variety of mediums sure to please the visual palette from artists Dave Carender, Josh Flood, Kevin Barbro, Melo Dominguez and Sarah Hurwitz. This is the third event for Project Ethos in the valley as they previously hosted the Official After Party for Scottsdale Fashion Week in 2010 and are poised to return with an exciting line up of talent.
Project Ethos shows their support for Mothers Against Drunk Driving (MADD) by bringing awareness to their cause at this event. In honor of their 5th anniversary of Campaigning to Elminate Drunk Driving MADD has signed on to recognize that there are ways to celebrate and be safe while working in conjunction with DD24/7, a company that provides reliable, on site, on call drivers services to get you, and your car home safely.
Steve LeVine Entertainment, LLC (SLE) is a full service event management and public relations company recognized as one of the most respected and innovative full-service operations in Arizona. SLE’s services include event planning and coordination, talent booking, graphic design, event marketing and promotions,event production and social media.
Project Ethos produces events showcasing fashion, music, and art all under one roof, on one night. By merging a fashion show, live concert, and art gallery in one space, we create a unique new experience for participants and attendees. Project Ethos furnishes opportunities for featured participants by arranging an invigorating event attended by key buyers, media and taste makers.